LPAs Case Study Page

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LPAs work with professionals and businesses to bring you a range of Estate Planning Services. This includes, Wills, Probate and LPA's.

www.lpas.online

Problem

Inconsistent flow of enquiries

LPAs wanted a consistent flow of enquiries. There was no marketing and all traffic came through word of mouth. The problem > word of mouth only gets you so far.

Solution

Google Ads

We created highly targeted ads on google with a high user intent looking for LPA's , Wills & Probate services.

RESULTS

Lasting Power of Attorney

Ad Spend: £671.35

Number of Enquiries: 58

Number of Conversions: 11

Revenue: £4,378

Lasting power of attorney services in the UK pertain to the legal provision managed by a solicitor or professional to help individuals appoint someone to make decisions on their behalf if they lose the capacity to do so. This legal arrangement ensures that an individual's health, welfare, and financial affairs are handled according to their wishes, safeguarding their interests and meeting regulatory standards.

By hyper-targeting keywords with specific landing pages, we were able to achieve exceptional results.

With this campaign we started by identifying the key demographics likely to need LPAs, such as middle aged adults concerned about future welfare or individuals with aging parents.

The ad copy should be clear, empathetic, and informative, emphasising the importance of preparing for the future by setting up a lasting power of attorney.

We highlighted the peace of mind it provides, ensuring decisions regarding health, welfare, and financial matters will be in trusted hands.

Finally, we optimised the campaign by using keywords that potential clients might use to search for these services, such as “lasting power of attorney advice,” “set up LPA,” or “elderly care legal advice.”

We regularly reviewed the ad performance to refine targeting and adjust the copy based on what generates the most leads and engagement.